The Evolution of Shopping Luxury

Due to the COVID-19 pandemic, we are all revisiting our customer interaction approach. Virtual and online shopping have become the new normal, and for small businesses, embracing this new digital world is necessary to thrive.

Fashion has always been a personal journey. However, in the age of COVID, WHY we shop may take on a new meaning, as our need for “retail therapy” becomes even more important.

Shifts in the economy and consumer confidence levels have forced many to tighten their belts and close their wallets. Discounts and great deals might not be enough to convince people to buy items that they have no idea when and where they will have the opportunity to wear/use them.

So how does a small Artisan retail brand encourage people to indulge their fashion interests in a pandemic environment? Well, it is simple. We must sell our purpose along with our products.

Selleria Veneta exists to connect the world to the beauty and craftsmanship of the next generation of Italian Artisans. Every purchase is purposeful. Our Artisans have been the backbone of their communities, employing thousands of locals and training people in the craft of leatherwork. Each product is sustainably made using materials that have been ethically sourced. The handcrafted nature of our products ensures that every material is put to good use. They make pieces designed to last a lifetime, not just a season.

Shopping with purpose means investing in timeless pieces, produced with care and consideration.

For Selleria Veneta promoting the Italian heritage of design and craftsmanship is more than a mission, it is a “passion” that we want to share with our customers. All handcrafted products have their uniqueness, they are not being mass-produced, and every detail conveys the idea of quality and tradition.

“Artisans have patience, care, and attentiveness to what they're doing, but more than this—there's a kind of inner peace of mind that isn't contrived but results from a kind of harmony with the work in which there's no leader and no follower, just excellence.”

Shopping with purpose means investing in timeless pieces, produced with care and consideration.

“An artist who works with his hands, his head, and his heart at the same time creates a masterpiece.”
― Amit Kalantri, Wealth of Words